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Autopromotec 2017: increasingly strategic international promotion

25/10/2016
For the 2017 edition, an expected increase of buyers from all over the world
  • International promotion at the centre of Autopromotec's objectives
  • Results and forecasts of the missions in Turkey, South America and South-east Asia
  • Agreement with Emirates to facilitate the arrival of buyers from high-potential countries
The international promotion of Autopromotec 2017, the most specialised international exhibition of automotive equipment and aftermarket to be held in Bologna 24-28 May of next year, continues unabated. The organisers of the event who have always focused on the international aspect of the event's development strategy, are working continuously to promote the 2017 edition throughout the world, with new potential exhibitors and visitors.

After its recent visit to South Korea, following which an agreement was reached with the leaders of 'Automotive Week' for the joint promotion of the two exhibition brands, Autopromotec has focused attention on other particularly strategic areas for the automotive aftermarket sector. As part of a project sponsored by the Ministry of Economic Development, in partnership with ICE (Institute for Foreign Trade), the Autopromotec organisers conducted a road show presentation of the event in Turkey, in the cities of Jebze, Bursa and Izmir. During the trip, several regional industrial exporters and more than 100 companies in the automotive sector were able to attend the presentation of Autopromotec's key principles, of the results achieved in over 50 years of history with particular reference to the latest editions*, and the resulting potential the event offers in terms of business.

The strategic plan of international promotion has also been defined for the coming months. Shortly the organisers of Autopromotec will fly to South America for a road show that will travel primarily through Colombia, Chile, Peru and Argentina. Promotional activities will continue in South-east Asia to strengthen relationships already established with companies, associations and buyers from countries like Thailand, Vietnam and Indonesia.

Emanuele Vicentini, Brand Manager of Autopromotec, explains the factors that have led to the development of this strategy: "In this particular economic situation, Autopromotec has outlined a path of international promotion that includes the involvement of manufacturing and purchasing countries. For the upcoming edition, the plan aims to increase the presence of new manufacturers and to ensure the participation of buyers from new markets. The goal is to increase the commercial opportunities of the exhibiting companies, while expanding the international character of the event".

In this regard, a further boost to making the 2017 edition even more global will be guaranteed by the agreement signed by Autopromotec with Emirates, the national airline of the Arab Emirate of Dubai, which as "official carrier" will favour the arrival in Bologna of buyers from high-potential markets.

With its numerous international missions supported by ICE and the Emilia-Romagna Region, Autopromotec will define more and more agreements with industry associations in various countries, and will ensure the presence at the exhibition of an increasing number of delegates and members. For the next edition it already foresees the participation of international delegations from more than 30 countries. Autopromotec will also provide its exhibitors with the B2Match business matching platform, with which a schedule of B2B meetings during the trade show will be outlined, further encouraging interaction between companies and international buyers attending the fair.

*Results from the last edition (2015) of Autopromotec: 1,587 exhibitors (+4.8% compared to 2013) from 47 countries, for an exhibition space of 157,000 sq m and about 104,000 visitors.