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Autopromotec 2019: a strategic plan for international promotion

16/10/2018
Autopromotec, the international biennial trade show for automotive equipment and aftermarket, presents the key elements of its strategic promotion plan as it prepares for the 2019 edition of the event, scheduled to be held on 22-26 May of next year at the Bologna exhibition centre. The event has been an important appointment for the automotive after-sales market for over 50 years and has enjoyed continuous growth, as demonstrated by the record numbers of the 2017 edition which hosted 1,599 exhibitors (plus 58 brands represented) and welcomed 113,616 professionals over the five days of the trade show. The last edition saw a significant increase in international participation, with a +14% of professionals arriving from abroad for a total of 23,807 visitors from outside of Italy.

This action plan will benefit from the support of ICE (Istituto per il Commercio Estero [Institute for Foreign Trade]) as part of the programme "Extraordinary Plan for products Made in Italy - Strengthening the great national events 2016-2018" promoted by the Ministry of Economic Development. With the support of this funding, during these months preceding the 28th edition of Autopromotec, international missions will be coordinated by numerous nations to foster the presence of buyers and institutional stakeholders from countries relevant to the automotive after-sales sector. More details about the countries involved will be disseminated in the coming months.

The Promotec company also announces a new agreement with the Emilia-Romagna Region for the "International Promotion of Autopromotec 2019 and the regional automotive and mobility aftermarket supply chain” that will take the form of a series of activities aimed at the international promotion of the trade show and of the entire automotive aftermarket supply chain.
Some of the upcoming initiatives planned for the international promotion of Autopromotec include the organising of groups of buyers visiting the next edition of the event, which will feature the following markets: Germany, Vietnam, Thailand, Iran, Israel, South Africa, Russia and some South American countries (Colombia, Chile, Peru, Bolivia and Argentina).

Another objective is to stimulate international promotions, and in recent months specific projects have been organised in Russia and South America – in particular in Argentina and Colombia – with the goal of creating collective areas for Autopromotec 2019. Furthermore, a road show in Turkey – a particularly strategic country – sought to stimulate the presence of exhibitors and buyers through meetings with automotive associations, internationalisation bodies and governmental and institutional organisations.

Finally, with the project "Autopromotec Follow Me - International Projects", Autopromotec has coordinated a delegation of companies in the Italian automotive supply chain, which will exhibit in a 200 sq m collective area at the next edition of Sema Show in Las Vegas (30 October - 2 November). Autopromotec's initiatives have therefore also increased opportunities for external relations with local stakeholder networks at sectoral trade fairs, boosting commercial and promotional relations, all supported by internationally coordinated communications. Other new projects are in the process of being launched and can be seen on the initiative's dedicated website at www.autopromotec.com/followme

"International missions are at the core of the strategic plan for the promotion of Autopromotec and its 2019 edition", commented Renzo Servadei, CEO of Autopromotec. "With the support of ICE and the Emilia-Romagna Region, we are engaged in critical international promotion projects, through which we intend to conclude a number of agreements with automotive after-sales agents in countries throughout the world", he concluded.

Further details on the international expansion of Autopromotec will be unveiled as we get closer to the event. To stay up to date with all the new developments regarding the 2019 edition, please visit the website at www.autopromotec.com and follow it on social networks: