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Autopromotec 2019: international promotion picks up the pace

01/06/2018
With one year to go to the 28th edition of Autopromotec, the most specialised international exhibition of automotive equipment and aftermarket products, scheduled for 22-26 May 2019 at the Bologna Exhibition Centre, the organisers announce the start-up of important projects aimed at enhancing the international profile of the fair and at supporting the supply chain of automotive products Made in Italy in the approach to foreign markets. The projects are the natural extension of Autopromotec’s development strategy, which in recent years has placed greater emphasis on the international character of the fair.

Autopromotec’s role as a major exhibition for the industry and an event with the ability to delineate current and future trends of repair on a global level, has been validated by the last few editions, notably last year’s edition. Autopromotec 2017 posted record numbers in terms of total exhibitors (1,599, +4.5% compared to the 2015 edition) and industry professionals (113,616, +9% compared to 2015). There were also impressive data on the edition’s international participation, in witness of the exhibition’s increasing global dimension: in 2017, 43% of the exhibitors were from abroad (representing 53 countries), as well as 23,807 professionals.

With this emphasis on global development, an agreement was signed in early May between the Autopromotec organisers and M&T Italia, the consulting firm specialised in international business development. For the last few years, the firm has provided support to bodies, institutions, business networks and single companies in the study of foreign markets and how to gain positioning on them.

Thanks to this agreement, Autopromotec and M&T Italia have recently started up the project “Autopromotec Follow Me - International Projects”, with development of activities to promote knowledge of foreign markets, including business sector analyses, development of relations, market missions, and especially, coordinated projects for exhibiting in collective areas at specifically targeted international exhibitions. 

Renzo Servadei, CEO of Autopromotec, comments: “The goal we’ve set is to implement a pathway that allows businesses to seize the opportunities and challenges offered by an ever more globalised market. Through this project, Autopromotec aims to support exhibitors by accompanying them on international markets, and at the same time further increase the participation of foreign buyers in the Bologna trade exhibition”. The project, as a result, will not only give an added boost to the international promotion of the biennial exhibition, but also directly involve the companies in the automotive supply chain, who will be offered constantly updated proposals on accessing developing markets, at competitive costs and with the institutional support through ITA (Italian Trade Agency) funds and the support of a network of contacts, result of the success of Autopromotec. All this and more can be found in a special section of the Autopromotec website: www.autopromotec.com

The “Autopromotec Follow Me - International Projects” will be coordinated by Emanuele Vicentini, previously Brand Manager of Autopromotec and currently Project Manager at M&T Italia. With his years of experience in the international promotion of the exhibition, he is the natural choice for organising this multi-dimensional project.

The international promotion of Autopromotec 2019 continues with other activities: the organisers have planned several missions abroad similar to those conducted in past years, some already consolidated, others in the planning stages. With the support provided by the Regione Emilia-Romagna, incoming missions from Israel, Iran, Brazil, Colombia, Chile, Peru, Argentina, Bolivia, South Africa, Thailand, Vietnam and Russia will be organised; and through a special Made in Italy fund, currently being redefined by the ITA, missions are being coordinated to include numerous other countries, which should lead to the attendance of over 150 buyers from more than 35 countries important for the automotive aftermarket.

As the event draws nearer, further details on the international promotion of Autopromotec will be communicated, with information on road shows and press days, conference activities, memorandums of understanding and much more.