How can we dig ourselves out of this hole?
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
Many wonder if and when we will get out of this global predicament. The sentence above was written by the Chinese general and philosopher Sun Tzu who, 2,500 years ago, in the form of short aphorisms, wrote a book entitled "The Art of War". A treatise on military strategy that has been the object of ongoing studies for many centuries by several leaders, such as Napoleon or Stalin, for example, and many aspiring business leaders in modern management schools. Combining the abovementioned aphorism with what we are observing in the field, we can appreciate that the huge volume of vehicles circulating globally will not disappear along with the virus, but rather this pandemic is causing manufacturers to rethink their strategies and increasingly look at new technologies, with governments ready to unlock investments in new infrastructures. The enemy, the virus, will start retreating, according to the most reliable forecasts, when vaccines will begin to be available, hopefully at the beginning of 2021. Then we must know ourselves: we must use these months to understand if through technical information, training and new equipment we are ready to face a second potential enemy, the post-Covid market. For example, have we obtained the necessary licenses to operate on electric and hybrid vehicles? Do we have all the technical information? Are we equipped and ready to deal with increasingly connected vehicles? Every crisis, is followed by a sort of natural selection. Only the fittest will overcome the obstacles and feature prominently in future markets. So let us use these months to prepare ourselves, because, still quoting Sun Tzu: “Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory”.