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December 2021

Autopromotec 2022, full synergy with the Motor Valley Fest

Editorial staff

From Bologna to Modena, from the booths of the Autopromotec trade show to the Motor Valley Fest: in May 2022 the Via Emilia will host a single major event for the entire automotive supply chain
From Bologna to Modena, from the booths of the Autopromotec trade show (May 25-28, 2022) to the Motor Valley Fest (May 26-29, 2022). Next year the Via Emilia will host a single major event for the entire automotive supply chain. The organizers of both events will work in synergy for a double event of international appeal aimed at creating a direct link between two important supply chains, gathering a large number of enthusiasts and experts from all over the world in the heart of the motor valley in Emilia-Romagna.

"The synergy between Autopromotec and Motor Valley Fest - said Renzo Servadei, CEO of Autopromotec - will create a unique event on the international scene: buyers from all over the world will have the opportunity to immerse themselves in a 360-degree experience that unites, for the first time, the entire automotive sector. This has been possible thanks to the contribution of the institutions that have strongly believed in this project". The news of the synergy between the two events was announced by the President of the Emilia-Romagna Region, Stefano Bonaccini, during the round table "The secret ingredient to create a supercar", held at the Dubai Expo and attended by representatives of the Motor Valley car and motorcycle manufacturers and the organizers of the biennial Autopromotec trade show. "An extraordinary event - said President Bonaccini - able to attract visitors and enthusiasts from Italy and abroad to Emilia-Romagna. We will welcome them all in full safety and respect for the rules, strengthened by the world heritage that our Motor Valley represents, unique at international level, with brands that have made history. Together with accommodation facilities, racetracks, museums, private collections, artisans capable of restoring virtually any model, leading companies in planning and designing and factories that are themselves to be considered a heritage. Speed and attention to sustainability, which means the ability to develop engines and vehicles with a low environmental impact but able to deliver exhilarating performance at the same time. Not to mention our culture, arts cities and agri-food excellence".

The event will be the perfect means to promote Made in Italy brands and is part of the communication campaign that stems from the agreement between the Ministry of Foreign Affairs and International Cooperation, the ICE Agency for the promotion and globalization of Italian companies, the Emilia-Romagna region and Apt Servizi Emilia-Romagna, for the international recognition of the Italian automotive sector.

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