Autopromotec attended AutoEcoSystems 2026 in Shenzhen

Autopromotec’s visit to AutoEcoSystems 2026 in Shenzhen provided an opportunity to take a close look at a rapidly expanding market, featuring a wide range of new vehicles and an aftermarket approach strongly focused on customisation, modification and engaging a new generation of enthusiasts. In this context, Italy played a leading role in the debate on automotive design and product identity.

As part of its internationalisation activities, Autopromotec took part in AutoEcoSystems 2026, scheduled from 20 to 23 March at the Shenzhen World Exhibition & Convention Center, with an institutional stand supporting the Italian delegation and a programme designed to facilitate contacts and commercial opportunities in the Chinese market.

The event painted a picture of a rapidly expanding sector, in which the industry faces fierce internal competition that requires brands to strengthen their identity, positioning and distinctive capabilities.

It is precisely this context that makes AutoEcoSystems particularly interesting for understanding the evolution of the Chinese market: not only industrial capacity and volumes, but also the drive to build product culture and support aspirational consumption. The figures released by the organisers – 398,000 visitors, 600,000 square metres of exhibition space, 8,200 international buyers, 2,000 exhibit cars and 25,000 new products presented – clearly reflect the scale of the event and its strong focus on public engagement.

For the Italian industry, and for a platform such as Autopromotec, this is an important signal. At a time when the Chinese market is seeking not only technology but also vision, product culture and design quality, Italy continues to be recognised as an authoritative partner.