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#New Technologies #Digital marketing
May 2023

Used cars and artificial intelligence: will AI change purchasing decisions?

To ease the sale and purchase process for second-hand cars through the artificial intelligence. This is the aim of the joint project between the Prague Polytechnic and the EAG group – of which Carvago is part
Simonluca Pini - Contributing Editor Sole 24 Ore

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#Innovation #Digital marketing #Autopromotec 2019
June 2019

Digital instruments for a new tool box

Greater customer satisfaction with investments in online services
Nicoletta Ferrini

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#Innovation #Digital marketing #Industrial Scenarios #Market
December 2018

The four rules for the digital market

According to Francesco Morace, professor of social innovation at the Polytechnic University of Milan, social and cultural changes have produced new “paradigms for the future”. Video
Editorial Staff

#Aftermarket digitization: a two-speed process
#Aftermarket, five online marketing strategies
#Online spare parts sales: e-commerce a new (profitable) opportunity for the aftermarket

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#Digital marketing #Autopromotec 2019
October 2018

Digital disruptors: “assistance, automation and augmentation”

During the Autopromotec Conference 2018 – State of the Industry - event held in Bologna last June, Angie Cucco, digital advertising expert of Google automotive US, explained how IT is changing the business and what must be done to anticipate or satisfy tomorrow's consumers. Here is the video of the speech.
Editorial Staff

#Aftermarket, five online marketing strategies
#Workshop 4.0, digitization and new mobility trends the future of car repair
#Blockchain, possible applications in the automotive field

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#Innovation #Digital marketing
July/August 2018

Aftermarket digitization: a two-speed process

The automotive sector is experiencing a significant digital transformation leading to the creation of "smart factories" as well as developing new e-commerce channels. However, this does not apply to all levels of the supply chain: for example, small medium-sized Italian aftermarket companies are finding the going quite tough.
Nicoletta Ferrini

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#Digital marketing #Autopromotec 2019
Special on Autopromotec Conference 2018

Aftermarket, five online marketing strategies

During the 2018 edition of Autopromotec Conference – State of the Industry -, Marco Marlia, co-founder and CEO of MotorK, tackled the issue of digitization in the aftermarket sector. Here are the steps needed to attract new online customers making the most of e-commerce channels.
Dino Collazzo

#Online spare parts sales: e-commerce a new (profitable) opportunity for the aftermarket

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